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Herbert Samuel Hotels

Herbert Samuel Hotels

Social Media · Creative Direction · Content Creation

A collection of hotels, destinations and experiences brought together through one evolving social identity.

Our creative direction creates consistency across the Herbert Samuel portfolio while allowing each property to retain its own character, atmosphere and sense of place.

A terrace opening onto the sea, the mountains beyond
The property at dusk, the pool and the palms
Two guests at a table as the sun goes down over the water
A pair of slippers left on the salt crust

The approach

One brand. Multiple destinations. Distinct stories.

Our approach is built around creating a recognizable Herbert Samuel language without making every hotel look or feel the same.

From urban stays to seaside escapes and resort experiences, we adapt the storytelling, imagery and content to each property while maintaining a clear visual thread across the brand.

A guest against the last of the light

Photography

The indoor pool under its warm light
A guest on the stone path down to the water
A bath beside a private pool, above the sea
A morning in the white of the bed
A plate set down on the wood
A guest alone at the edge of the Dead Sea

A brand across destinations

Different locations call for different narratives.

Architecture, landscape, food, wellness, lifestyle and local experiences become part of a broader content system, allowing each hotel to express its individuality while contributing to the Herbert Samuel world.

Through ongoing creative direction, content production and social media, we shape that world across every touchpoint.

The infinity pool and the palms
A room, and the sea through the window
The jetty and its loungers as the light drops
A coffee on the terrace
The pool beneath the palms
Reading in the armchair by the window
Loungers laid out under the palms
A bowl and a glass, seen from above
The deck, and the mountains across the water
The entrance to a suite
A guest at the edge of the pool
A bedside in the evening light
The pool seen from above
A glass poured by the window
The Milos sign and the bougainvillea
A guest in a robe under the pergola
A quiet moment on the sofa, facing the sea
The jetty running out along the pool
A table under the lamps

Social, in motion

One social ecosystem, continuously evolving across properties, destinations and experiences.

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