The Setai

The Setai Sea of Galilee

Social Media · Creative Direction · Content Creation

A distinct expression of The Setai, shaped by the landscape of the Sea of Galilee.

Our creative direction brings the destination to life through atmospheric storytelling, social-first content and a visual identity rooted in nature, space and escape.

The Setai Sea of Galilee — the villas at dusk, lit windows beneath the palms

A guest walking down to the deck through the gardens

A guest on a lounger at the pool edge, palms and the lake beyond

A cocktail on the pool edge at sunset, palms against the sky

The approach

For The Setai Sea of Galilee, we built a visual language that feels immersive and instinctive.

Water, landscape, private villas, quiet mornings and moments of escape become the narrative, creating content that captures not only the hotel, but the feeling of being there.

Photography

The pool, loungers and parasols opening onto the lake

Reading on a lounger at the edge of the pool

The view from the deck, out across the water

A villa and its private pool, a guest at the window

A guest in a hat looking out over the Sea of Galilee

Oleander in flower, the lake behind

Breakfast laid out by the pool, roses on the table

A guest at the pool, framed by the trees

Cycling the path beneath the palms, the hills beyond

The tote and a glass of wine on the poolside deck

The palm-print tote against a warm wall

The avenue of palms at dusk

A toast at sunset, the lake behind

The sun going down over the Sea of Galilee

In motion

Next project

The Setai Bayit Bagalil