The Setai Tel Aviv
A landmark property where history, architecture and contemporary hospitality come together.
Our creative direction builds on the character of The Setai Tel Aviv, creating a visual and social identity that moves naturally between heritage and modern city life.
The approach
For The Setai Tel Aviv, we developed a content language built around contrast.
Historic architecture meets contemporary lifestyle. Quiet courtyards shift into vibrant dining moments. Rooftop views, design details, food and people each reveal a different side of the property.
Through ongoing creative direction, content production and social media, we bring these layers together into one distinctive and consistent brand world.
Photography
Content & storytelling
From early mornings and breakfast rituals to rooftop afternoons, dining, design and city moments, each piece of content is conceived as part of a wider narrative.
The objective is not simply to document the hotel, but to continually reinterpret it through image, movement and storytelling.
Social, in motion
An evolving social presence shaped by the rhythm of the property, its people and the city around it.